The aim is to support marketers in still running effective campaigns while preserving the privacy of Facebook users. Facebook Pixel conversion events can track the actions people are taking on your website. They designed Aggregated Event Measurement to measure campaign performance in a way that is “consistent with consumers’ decisions about their data.” They will be using Aggregated Event Measurement to process Facebook Pixel conversion events on iOS devices. This directly impacts ad personalizations and performance reporting.īecause of this update, Facebook is working on a solution. This shows that people value their privacy and want more control over how their data is collected.Īs a result, iOS 14 devices will have limited Facebook Ads functions and its tracking for app and web conversion events. Surveys show 83% of people have concerns about businesses monitoring or collecting data from their mobile devices.
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